Episode 6: off to Krakow, the diversification of Orange offers in Poland

Operating in a fiercely competitive market, Orange Polska stays tuned to the new opportunities created by emerging digital technologies and practices by launching two particularly innovative offerings. A French sales advisor from Bordeaux, Sandrine, travelled all the way to Krakow to discover them with Michal, her Polish colleague.

Orange Finanse: our 100% mobile bank

Poland has more than 38 million inhabitants and about as many bank accounts. Opening an account is simple and quick: many people have several to make the most of what’s on offer: one account for receiving their pay, another for savings, another for credit, etc. It’s in this rather favourable context that, in October 2014, Orange Polska joined forces with mBank, the country’s fourth-largest retail bank and the national leader of online banking, to create a 100%-mobile, Orange-branded bank: Orange Finanse. Within 6 months, it attracted 100,000 customers – and that’s just a start.


Orange Energia: when energy rimes with new technology

Who imagined Orange would, one day, sell electricity? And yet that’s exactly what we’re doing with Orange Energia, an attractive offering for our customers in Poland. When the Polish electricity market commercially opened to competition in February 2015, Orange proceeded to the full-scale commercial launch of its own offer, Orange Energia, through a partnership with Polish utility Pol-Energia. The promise is simple: to slash power bills. In short, the more Orange telecom services you use, the cheaper your electricity. Clearly these offers strike a chord: almost six months after its commercial launch, Orange Energia already had more than 6,000 orders.

 

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