Jean-Christophe is meeting with Axelle, a sales advisor at the Orange megastore in Lille, in northern France. He discovers a friendly and efficient concept store where customers enjoy an excellent service.
the Orange megastores
This innovative retail concept is dedicated to service and customer experience. By focusing on the customer’s digital journey, it introduces something new in the European telecom industry.
The Orange megastore concept has four key elements: receiving customers in style, offering experiences (TV, music and games), providing advice and coaching, and ensuring interactivity by displaying products on a self-service basis, with electronic tags.
the North of France
Our ADNDF regional distribution agency, created in July 2007, covers three administrative regions in the North and East of France: Nord Pas de Calais, Picardie and Champagne-Ardenne.
In their 55 Orange shops, including one Flagship and three of France’s 18 Megastores, the ADNDF’s 823 employees received 4.4 million customers in one year (between July 2011 and July 2012): about 10% of all customers who visited our shops in France in this period.